Two SEO people talk about what actually works
Kris og Bondtofte
Denmark's (maybe) best SEO podcast
The podcast I make with Henrik Bondtofte, SEO consultant and author of several books on links. A Danish podcast on SEO, AI and search visibility, without checklists and without pretending there is a shortcut.
One topic at a time, discussed in depth. We disagree enough for something to happen, and agree enough for it not to turn into a quarrel.
The podcast is in Danish.
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Latest episodes
All episodesContent vs. Links – sådan vælger du den rigtige SEO-strategi
Links er stadig den vigtigste rankingfaktor. Eller er de? Vi stiller os på hver sin side af hegnet og gennemgår en ny undersøgelse, hvor 250 SEO-folk vurderer de vigtigste rankingfaktorer i 2026: trusted domains mod relevans, ankertekster, nofollow, spammy links og interne links.
Listen to the episodeEr GEO overhovedet en disciplin?
Første episode. Er AI og GEO (Generative Engine Optimization) overhovedet en ny disciplin? Vi gennemgår de væsentligste forskelle på at skabe synlighed i sprogmodeller kontra traditionelle søgemaskiner, og hvad det bør betyde for din strategi.
Listen to the episodeThe hosts
Matti Ljungberg
SEO Director at Cernel, freelancer through mkrisdigital.dk and the person behind mkrisseo.com, where he builds AI tools for SEO.
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